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In the world’s most hyper-competitive aesthetic market of Beverly Hills, ‘good’ is a commodity and ‘new’ is everywhere. To truly disrupt this landscape, you need more than a luxury address;…

From Skeptic to Sold Out For nearly a decade, Dr. Whitney Burrell had been approached about non-surgical skin tightening devices. As a board-certified plastic surgeon at South Bay Plastic Surgeons,…

In today’s aesthetics industry, trends move quickly, but true innovation is defined by results and expertise. That’s exactly what happened when 7Q Spa Laser & Aesthetics Center introduced clients to one of the most talked about skin…

When Jamie Kim, a New York–based aesthetician, known for her multi-device expertise, added XERF to her clinic, she expected interest. She knew patients wanted non-invasive skin tightening[1], and she knew the industry was…

Have you started noticing signs of aging when you look in the mirror? Maybe a softening jawline, sagging skin and less firmness overall? You want real results, but not needles,…